All The Way Back

 

Colgate Optic White Renewal removes 10 years of yellow stains. So, I’d like to take you back ten years to 2010. Back when our smiles were brighter and things were a little weirder. But ten years wasn’t that long ago, was it? Well, consider this: ten years ago Lady Gaga wasn’t winning Oscars, she was rocking a meat dress on the red carpet. Cross-fit wasn’t the hot workout, the Shake Weight was. People thought the Snookie bump and Bieber bangs were good looks. And, “planking” was the cool thing to do on Facebook. Yes Facebook, because Instagram wasn’t invented until the end of the year.

 Phase 2

As we extended the campaign, the client wanted to head in a family-funny, heartwarming direction.

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Everyday Wins